When you install or setup Windows 10, you’re asked to select a region or country that you are currently in. Based on your currently selected location, the Windows Store app displays apps and app price for the selected location or country.
For instance, if you select the United States as your current location, then Windows Store will display apps available for install or purchase in the United States only. To purchase an app, you need to use one of the payment methods available for the selected location or country only.
If the Store app is showing app prices in a different currency than you’re familiar with or if you want to install an app which is not available for your country or region, then you need to do change the Windows Store country or region.
NOTE: Changing Windows Store country or region will also affect Windows 10 operating system as well.
Complete the given below directions to change the Windows Store region in Windows 10.
Method 1 of 2
Change Store region or country using Settings
Step 1: Open the Settings app. That can be opened by clicking or tapping Settings entry in the left pane of the Start menu or simultaneously pressing Windows logo and R keys on the keyboard.
Step 2: Once Settings app is launched, click or tap Time & Language icon.
Step 3: Click or tap Region & Language. Under Country or region, select a country or region from the drop-down box. That’s it!
Restart the Store app to use the new location. If the restarting the Store app didn’t work, please sign out of the account and sign in again.
Method 2 of 2
Change Store country or region via Control Panel
Step 1: Open Control Panel by typing Control Panel in Start menu search box and then pressing Enter key.
If the Start menu search is not working for some reason, open Run command box by simultaneously pressing Windows logo and R keys, type Control, and then press Enter key to Open Control Panel.
Step 2: Once Control Panel is opened, change the View by to Small icons, and then click Region to open Region dialog.
Step 3: Click on the Location tab to switch to the same.
Step 4: Here, under Home location section, select a region or country from the drop-down box, and then click Apply button.
Restart the Store app, if it’s running. If Store is using the old location even after the restarting the app, please reboot your PC once.
How to sign out of Windows Store in Windows 10 guide might also interest you.