With default settings, Windows 10 occasionally displays app suggestions in the left-side of the Start menu. As you can you see in the picture below, Windows 10 is suggesting me to install the TouchMail app.
As said before, app suggestions appear in Start menu occasionally, and you will not see app suggestions each time you open the Start menu. While Start menu is showing only app suggestions as of now, Microsoft might use this space and feature to show other types of suggestions in future.
As you can see in the picture above, the app suggestion recommends only quality apps. The feature helps you discover quality apps without having to search the web or the Store. In a way, it’s a new feature to have. That said, not all users like to see suggestions in Start menu.
Luckily, if you don’t like Windows 10 showing app advertisements on Start menu, you can turn off app suggestions under Settings app.
Turn off app suggestions in Windows 10 Start menu
Complete the given below directions to turn off app suggestions in Windows 10 Start menu.
Method 1 of 2
Step 1: Open Start menu and then click Settings to open the same. Alternatively, you can simultaneously press Windows logo and I keys (Windows logo + I) to open Settings using keyboard shortcut.
Step 2: Once Settings app is launched, click Personalization icon.
Step 3: Click Start.
Step 4: Turn off the option labelled Occasionally show suggestions in Start to disable app and other suggestions in Start menu.
Method 2 of 2
Step 1: When you see an app suggestion in the Start menu, right-click on the suggestion.
Step 2: Click Turn off all suggestions to turn off all type of app suggestions in Start menu.
Click Don’t show this suggestion to see the new suggested app.
Our how to make the Start menu transparent guide might also be of interest to you.